14 May Time for a website refresh?
Updating your website can seem like a daunting task, and it’s easy to keep putting it off. But that won’t do your business any favours in the long run. Here we’ve put together 5 key reasons why you need to stop procrastinating and grab the bull by the horns. So, if any of these ring a bell with you, then you need to think seriously about starting that update now…
#1 Be more visible
Getting your business discovered within the vast pool of information available on the internet is not easy. The internet has gone algorithm crazy. Google has improved with age, but still can’t read minds. The best practice is to provide your website information in a search engine-friendly format.
#2 New business new products
Your business has moved on, providing unique products and services. Time to show existing clients and inform potential clients about your changes.
#3 New branding, new logo
Have you blown the cobwebs off your brand? New logo, new colours and modern typefaces. We will match your website with your new corporate image.
#4 Outdated content
Products, promotions and services have to be current. Letting it slip can quickly make your business pretty unattractive for a potential client. Update your content and let you customers know.
#5 The all-important user experience
Time is critical. Finding what you are looking for is measured in seconds not minutes. Updating your website structure and implementing filters and navigational improvements have a noticeable impact on speed and user experience. And here are some more tips on making the most of your website.