Email Marketing

It’s still a thing

200bn

The numbers

Despite talk its demise, everyone still uses email as a main means of communication so it’s a great way to get in touch and keep in touch with customers.

We don’t use email for flashy sales pitches but more for keeping your customers informed about you. A well written short, informative newsletter reminds customers that you’re there – and going from strength to strength.

Cost effective

The obvious saving is on print and postageYou can hyper-target specific information to a specific audience, or person.  You can spread the word about your blogs, your offers and you can drive traffic to your website.  

Email can position you as an expert and go-to source of information within your sector.

Flexible

It’s a great way to build and reinforce relationships with customers and prospects. Once you establish this relationship, you then have a database from which you can generate business.

Open Rate
21%
Click Through Rate
63%
Unsubscribed
2%

Easy to measure

Email marketing is very trackable. MarketThing provides you with data which measures the effectiveness of each campaign.

By measuring, you can see what works, what doesn’t, test, change direction and measure again.

Hone your messages, build your audience and reinforce your brand.

At MarketThing we consider:

Your Target Audience – Who is your audience? Each target audience may require a distinct approach and a different message. We develop our emails to have the maximum impact on your target audience. Our emails are also designed to be responsive – to account for the wide array of devices that people now use to view their emails.

Your Objectives – What do you want to achieve? Do you want to raise awareness, generate leads, close sales or improve customer relationship and retention? We discuss this with you and design an email that suits your needs.

Measuring Success – We track the number of emails opened, the number of ‘click throughs’ generated, the number of unsubscribes and the number of bounce backs your campaign gets. We then provide you with these statistics, and use them to plan the next campaign.

Data Protection – We ensure you’re campaign complies with DPA requirements.

Call us on 0845 077 2821

To find out more about Email Marketing