In a nutshell, you choose a search term for which you want your company advert to appear on a search engine. When someone searches for that term, your advert appears in the sponsored area on page one.
If that person then clicks on your advert, you pay the search engine. Hence, Pay Per Click!
And done correctly, PPC works brilliantly for many companies.
To make PPC a success, extensive company knowledge and keyword research is required. You don’t want lots of random clicks on your advert from random people. Remember you are paying for each click.
You need to target your audience, anticipate their needs and hone in what they are looking for.
This is where you will reap dividends. Get it right and your website will be exactly what they’re looking for at that moment.
Not quite. You have the keyword, you have the click. It’s now absolutely vital that you have the content and call to action. This is where your conversion takes place.
We know we go on and on about content, but it really is the key to all of your online endeavours.
That’s why MarketThing offers additional services like properly optimised landing pages to complement your PPC campaign.
As an experienced digital marketing agency, MarketThing can manage your entire PPC campaign for you. There are many significant benefits:
What’s more, as Google Partners MarketThing make sure you remain up-to-date with developments in PPC and online marketing. In an industry that is constantly evolving, and where goal posts are forever moving, this can be your best way to stay at the cutting edge.
Our online marketing audit, including analysis of your competitors, is the starting point, and then we monitor and test on your behalf. You can’t ever take your markets for granted, and we won’t let you!
In a crowded marketplace, standing out from the crowd can mean the difference between success and failure. Let MarketThing help you to succeed by introducing you to Pay Per Click | PPC campaigns. PPC is just one of the internet marketing tools that you can use to drive customers to your website – and hopefully a sale of your product.
In a nutshell PPC is an opportunity for you to pay for your advert to appear at the top of Google search results, and it can quickly and easily put you ahead of the competition.
It is still important to employ a solid SEO strategy for your companies website, but it must be noted that Pay Per Click | PPC is being given increasing emphasis by Google for providing results to searchers. More space on a search result page is being given over to PPC adverts – and the differences between organic and paid for results are becoming harder to identify.
So in today’s world it is a brave company that puts all its faith in its ability to rank for SEO, when the smart money would allocate some time and budget to the almost guaranteed results from PPC.
An effective Pay Per Click campaign can make all the difference to your online profile.
Why use Pay Per Click | PPC?
• Quick and easy to set up and provides almost instantaneous results.
• Very scalable and allows for a tight control of your spend budget.
•Used properly it can have one of the best ROI of any marketing medium.
• Excellent for testing & analysis – experiment with adverts and find out which 1 is the most effective.
• Very targeted – people who click on your advert are already interested in your product.
MarketThing has the experience to ensure you get maximum results. We will:
• Carry out keyword research
• Design a targeted ad for your company or product
• Set up the ad with Google
• Test and monitor the ad’s effectiveness and refine as part of an ongoing campaign.
Don’t miss out on the advantages of Pay Per Click | PPC. Call us today on 0845 077 2821.