23 Apr 7 tips to make the most of your website
Every business needs a website. It’s the first port of call for customers and needs to demonstrate who you are, what you do and why they should choose you. We’ve pulled together 7 tips on making the most of your website and digital presence, whether you’re building your own or engaging someone to do it for you.
1. Decide what you want your website for
Sounds a bit obvious, but before you decide the look and layout of your website you need to agree what you want it to do for your business. Are you selling products? Do you deliver a service? Who is your customer? The role the website plays in your business and who will be using it will inform the layout and design, not the other way around.
2. Make it user friendly
We are all really good at forming first impressions and we do it fast. Lots of white space, a clean uncluttered look and a clear menu structure makes for a good user experience. It’s reassuring to find a website that’s a pleasure to use. And it reflects well on what you do as a business.
3. Give clear signposts
If you run a shop, make products super easy to find and buy. If you deliver a service, make it super easy for people to find your contact details and explain ways to get in touch. Next time you’re browsing take note of what’s out there on other websites. You’ll find lots of websites don’t cover off these basics. And then take note of how it makes you feel as a potential customer. Exactly. You will go elsewhere.
4. Drive traffic to your website
Let people know you’re there. Use your social media to let people know about your website (set up business accounts for social). If you’re developing your own website, do some research into optimisation. Optimisation is about making your website Google (and other search engines) friendly. Try Yoast for great advice on how to do this. If you are paying a dev company to do your website, they should have at least basic optimisation in the bag for you. If they don’t, use another company!
5. Make sure your website is mobile friendly
Everyone uses mobile phones. So you need your website to work at least as well on mobile as it does on desktop. Depending on your customers and potential customers, it might need to work better.
6. Stay on brand
Make sure that customers know it’s you when they visit your website, are on your social, see your packaging, or are out and about at events. Whatever your business encompasses and wherever your business goes, reinforce your look. Again, it’s kind of reassuring to know that a company has it together enough to care about the whole package.
7. Keep it alive
Your website is intrinsic to your business so make sure it’s kept up to date. Add new products regularly, write blogs and add new content as your business develops. Google loves a content rich, informative website. You could also let customers know about events you’ve attended, add a ‘sign up to our news and offers’ button and make keeping in touch with people a priority. Good communication keeps your business in your customer’s mind. A good website is a cornerstone of your company. It’s a 24 hour a day resource and with the right prep and deployment, will add value to your business.
If you would like more advice or want us to help with your website design and build call Sue or Helen on 0151 329 2326.
Stunning image courtesy of Marijana.