01 Apr 3 Things To Consider Before You Start SEO
Many customers come to us and ask how they can improve their SEO. Before we start doing anything to their website, we need to consider a few things. In this blog, we take a look at the things you need to consider before you start doing any optimisation.
SEO is an important part of the way modern businesses operate. With more and more customers going online to connect with your services, it’s important that you have a website that customers can find and use.
MarketThing can help you improve your search engine rankings, but before we start doing any work there are 3 factors we need to consider.
Before we put together an SEO strategy for your website, we need to know what it is that you want to achieve. Do you have an online form that you want customers to sign up to, a particular product that you want to sell more of, or do you just want to increase the number of visits to your site.
This information is important, because the keywords and strategy that we use will be influenced by what you want your site to do for your business.
How You’re Currently Doing
When customers come to us, we like to find out as much information about the site analytics. We need to see what keywords you’ve used in the past, what the search figures are for those keywords are, which pages on your site are being used and how much traffic you get going to your website.
Once we know what has worked or what isn’t working, we can design an SEO strategy that will help you to make the most of a powerful resource – your website.
Where The Gaps Are
Quite simply, what can we bring to the table? Do you need some extra content going on the website, but haven’t got the time to write it? Do you need a page to be optimised for a particular keyword? Does your site lack meta information, or images? If we can identify where the gaps are in your existing content strategy, then we can help you create the right SEO strategy for your business.
Sometimes you might just need a steer in the right direction, other times your site need a complete overhaul, but it’s important that we look at what’s missing before we come up with a strategy.
SEO can be a particularly daunting subject for many businesses, but by taking a look at these 3 factors before you start doing any optimisation on your website you can make things a lot easier for both you and MarketThing.
To find out more, and to see how we can help you improve your online marketing, give MarketThing a call on 0151 329 2326.